WhistlePig
A marriage of brand and ecommce for a premium Rye whiskey brand.
WhistlePig's products are rich, smooth, and complex whiskeys. We wanted to bring that smooth and complex vibe to the digital space. The client came to us with the need of modernizing their digital ecommerce ecosystem. While we were tying in the commerce side we agreed to do a brand refresh on the digital home of the brand, to tell the story of the company, and showcase the amazing product.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website design
Webflow development
Shopify
We took a look at the brand itself and pulled out the brand's truth through user experience / visuals and started to build a story about how WhistlePig operates and what is unique about the premium brand.
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Who said you can't have a solid product site & an intelligent system that knows where you are, and ship directly to customers across the US.
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We updated the brand's foundation to allow for some additional type/color/elements to let the unique brand's tonality take center stage.
We integrated Shopify with a 3rd party platform to let orders be submitted and passed through without anyone needing to do manual sending to warehouses etc. This marriage of product site, that transitions seamlessly to a ecommerce expression is some of the hidden powers of this new digital platform.
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“Thanks for making my life easier to manage from a digital perspective. The new system operates seamlessly while showcasing our product in a way that's true to the brand and elevates our storytelling to whole new level. We’re high on the hog now!”
