Stylitics
Stylitics powers shoppable content and experiences for the world’s leading retailers.
We started the project with a bottom up approach leaning on how the client would like to update the site, and building a user experience that helps educate viewers of the site with an understanding of what Stylitics offers, and how it’s beneficial to large online brands. We extended the digital brand to include new graphic elements to bridge the education gap so not only are they told through words, but elements of the site help showcase exactly how they’ll see Stylitics’s product in action.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
Website development
We started on the project looking at how to unify different visual treatments since Stylitics works across clothing, furniture & other products. We wanted to show the visual story through animation on the homepage to really drive the notion home of exactly what Stylitics does.
With a roster of A+ level brands, we set to further visually define Stylitics as the leader in digital styling solutions.
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We consolidated the brand’s pallete to be appropriate to the Millenial audience, while keeping consistency of the elements to help inform visitors to the site. Additional typography and visual elements help flesh out this new digital expression of their brand.
The website allows visitors to be shown how the product works through animation, as well as specific pages dedicated to both their solutions as well as technology to answer high level questions for brands that are considering using Stylitics to help increase their average order value. Stylitics is getting an average of 3x in lift customer engagement as opposed to not using their technology platform.
