Pait Group
Powerful Alone, Invincible Together
We created this brand for a consulting group that focus’s on Sharepoint & Microsoft 365 engagements. We realized that a slew of groups focused on the same service area, and most of them had a very similar feel to their brands/sites/etc. We looked to position PAIT as a leader in their field and wanted them to lead with brand as opposed to ignore it entirely like their competition.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
We knew the client wanted to be direct, and not shy away from a strong brand. We leaned into gradients and patterns to flesh out a simple word mark to allow the brand to stand on it's own in any situation.
With the ‘sea of same’ that follows the Microsoft consulting ecosystem, our brand that stands out from the pack. Powerful alone, Invincible Together.
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Bold colors, fun & creative type usage further separates PAIT from others in the Microsoft consulting world. We had fun pushing the boundaries of what was 'normal' while realizing that the entire system needed to play well together as a whole.
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We mixed a health dose of clean design, with the same amount of large impactful graphics to make a duality that comes together in an unexpected way. The curvilinear flow of the gradients & grids used help bring motion to what is seemingly a static strategic consulting world.
