Astir
Branding a parent company for future success in the cannabis space.
We were tasked with designing out a system for the parent company in the cannabis space. This brand sets the tone not only for this singular need, but for a future family of brands. We were tasked with leading the creative direction on our side without much input from the client. We gained their trust and put that to work on a refreshing high-end approach to this cannabis business.
Brand Creation
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
We started with concepts that were extremely wide and narrowed down to a bespoke grain symbol mark that is in the shape of a shield for added strength and integrity. Part of the goal of the project was to marry the intersection between lifestyle brand and corporate brand, where expressions could feel clean & elevated.
A boutique, high-end expression of a crowded cannabis market focused on quality over mass appeal.
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We were going for the luxe - smooth - forward vibe for this brand. The brand system is calm with elements that play up the vibe without it being too played out. Too often we see representations in the space that lack class, so we decided to bring out A-game to dial this brand up on all levels.
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We approached this this project by being open and suggesting things that we wish we saw on a day to day basis. Not too stuffy, and not too playful, this overall brand exemplifies the notion of high-end approachability in a way that we are very proud to get out to the world.
Setting the standard high, with less stigmas and more possibilities in cultivating & building brands.
