Cannuka
The site is an experience that shows the power of digital merchandising.
Way back in the spring 2019 the official Cannuka launch was the largest of any CBD product to date. Not many had heard of CBD nor had any launched at the national retailer. We had the opportunity to work with the Cannuka team to really get to know and understand their products and processes. Our first goal was to revamp their digital presence and help move the creative direction forward for the company leading up to their big launch in over 1200 stores nationwide.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
We started by researching this new and evolving market in order to define exactly who Cannuka’s target personas are and then craft a visual design language that engages and appeals to that market. Education is also key for any new product, especially skincare and those that have to do with cannabis. We focused on the ingredients since the "weed" taboo is still present for the majority of the people we polled. The result was an educational experience across all touchpoints and an elevated design direction suitable for a national brand launch in one of the fastest-growing markets in the world.
The largest B2C CBD product launch in the category.
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We updated the digital brand quite a bit introducing new typography, a new widened color palette and an overall creative direction that is engaging and comfy.
Our goal for the digital experience was to elevate the brand and create an e-commerce user experience that sells products. We kept the shop heightened in the navigation to allow it to be a primary focus and implemented multiple CTA’s and transportation mechanisms throughout the site. The direction for style and tone is calming, fresh, natural and feminine which we used as our inspiration for typography, palette and texture.
“I'm completely blown away by how far UnitOneNine was able to change the digital brand for us in a compressed timeframe. They listened to the vision we had and ran with it. We couldn't be more happy with the results.”
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