AssetWatch
Pushing the aesthetic expectations for the proactive maintenance industry.
We had the opportunity to build this brand from the bottom up. The company was previously called Nikola.tech and the goal was to refocus the brands attention to their platform called AssetWatch. The rebrand gives new birth to the notion of proactive maintenance and is saving huge amounts of money for their customers. Who knew that being proactive in an industrial setting could save so much money for companies. We leaned into this proactive approach to thinking since we too think being proactive beats reactive hands down.
Branding
Brand System
Digital Strategy
UI/UX Design
Creative Direction
Website design
Webflow Development
3D modeling
Our approach was influenced heavily by the chairman of the board that we worked hand in hand with on the project. Our shared vision was to define a new category when it comes to proventative maintence. This directionally has guided the brand and its digital counterpart to lead through visuals, communication, and help educate. The platform, combined with condition monitoring engineers, can help save a boatload of money for their clients.
It's rare that a company gets to redefine a category. This is exactly the case with AssetWatch. Proactive maintenance is something to be celebrated.
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We started from scratch on this brand system. New feel, new look, new mission and vision for the company as a whole. What was developed was a simple and clear brand delivered in a way that is punchy, but approachable to their potential clients in the industry.
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We crafted details for the UI of the platform, art direction for photography, and developed a digital way to communicate the process of how the company helps be proactive with maintenance as a whole.
“The brand has been incredibly well received and sets us up to pursue our vision to build a global company serving manufacturing and industrial organizations. This was a pivotal moment on our journey.”
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