LaSalle Investment
Leading the world of digital real estate strategy and execution
For 6.5 years we helped LaSalle Investment Management with their creative direction / digital strategy / and technology implementation. We were first tasked with reinvisioning the digital home of LaSalle.com and took it upon ourselves to flip the model that they had previously been using, which was showing huge images first, and then allowing content to be read. By providing an easy to navigate as well as manage site, the brand was able to view the site as a tool instead of a pain point.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
We decided to step back and look at the entire creative direction of the company and we took a clean & crisp approach that balances imagery with the content that their partners and potential clients are looking for. This balance is a key factor that allowed the site to flourish for 10+ years.
LaSalle had $74 Billion in total assets under management while working with the client.
We crafted a design system of reusable components that were used to craft the site originally and updated them for consistency's sake as we continued to build out the fairly deep site showcasing all of the clients' offerings.
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We ended up with a healthy balance of striking visuals mixed with a clean and simple user interface that lead the industry in terms of visual maturity. We took some bold moves with typography and textural elements that were welcomed by the brand.
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