BFYW
A wellness umbrella company approaching the world with sustainability in mind.
We were tasked with crafting a new brand for this wellness company that embodied a sense of calm and idyllic vibe. The goal of the project was to craft a site that showcased the family of ever growing brands that are acquired by the group as a whole.
Brand Evolution
Digital Strategy
UI/UX Design
Creative Direction
Brand System
Website
We started with imagery and typography to set the mood of a brand that was less about corporate-ness, and more about holistic feeling, wellness inspired visual ties. Nature, motion, and calm were all large inspiration sources to help calm the corporate nature of a holding company that owns and incubates brands.
With a name like Better for You Wellness, we really needed to nail the overall feel of the brand.
Water and nature were inspirations to the design system. You'll see a healthy dose of aquatic and plant based visuals to help center visuals around the basis of the brand.
With the skin being the body's largest organ, BFYW began its wellness journey focusing upon Skincare as a foundation, to address better appearance, better health, and better nutrition. We wanted to showcase these key differentiators through a graphic system that is highly reliant on carefully art directed visuals.
Plant-Based brands, science, and services shown in a calm and simple way help elevate this house of brands.
