OutCold
outcold.comPowerful brand stories through
experiential marketing
Our goal for this project was to completely reinvent the company brand mark to reflect not only the company culture, but the vibrancy of the people who work there. We wanted something highly personal and a mark that worked equally well in decks than it would on a sticker slapped to a sign on the street.
SERVICES PROVIDED
- Brand redesign
- Digital strategy
- Information architecture
- Content strategy
- Web design
- Responsive design
We started the OutCold brand redesign by using illustration as well as moodboards to hone in on which direction we thought would be best for the client.
I'll admit that I was a skeptic to the idea of a need for a rebrand, but I'm a believer now. UnitOneNine's approach was smart, direct and inspirational. They not only provided us with an amazing finished product, but they gave us an awesome experience that pushed us outside our comfort zone to get us there.
OUR APPROACH
Craft a digital experience that is easy and informative
OutCold came to us to help improve the maturity of their brand. They had outgrown mark and were open to exploring new visual avenues. We also came in to help out on the digital side of things to make sure new visitors understood what OutCold actual does. We wanted to be overt in communication, yet sprinkle experiential pieces throughout to help paint the overall tone for the brand. We worked through information architecture and wireframes to give that clear structure to the site to help every user understand their business.
The digital side of the project lead us down a different path. We wanted to be clear on what OutCold does, the value that they bring to the table, and provide the client with a site that was easy to update and worked for their needs. We decided to customize a Squarespace theme to tell their story.
We were so married to our old logo and site and really needed a fresh set of eyes and a group who really could immerse themselves in what we have. The team at UnitOneNine did that and so much more. They showed us the power of a brand that sparks conversation and intrigue. UnitOneNine crafted a site that informs our visitors exactly what we do while showcasing our brand in an authentic way.
