M3 Design is an industry-leading industrial design and mechanical engineering agency based in Austin, TX. They’re an incredibly talented and creative group that specializes in developing products and experiences that push the boundaries of what’s possible and move the technologies of workplace, healthcare, and lifestyle into the future. We had the privilege to collaborate with them on a total overhaul of their digital presence and a new, refreshed creative direction to move their brand forward.
- Digital Strategy
- Information Architecture
- Content Strategy
- Creative Direction
- Art Direction
- Web Design
The user experience and content structure for the site was an incredibly detailed and extensive process. We studied page structure and flows, created hi-fi wireframes and prototypes. Then positioned content, transportation mechanisms and calls to action throughout the site in appropriate places to optimize the experience for new prospect conversions.
Lee and Harrison helped introduce a level of visual maturity and enhanced user experience to our website while still ensuring we remain true to the M3 brand. They knew when to push us, but also when to listen and absorb constructive feedback. We're extremely happy with the end result.