Liberty Advisor Group
libertyadvisorgroup.comCommitted to delivering results
Liberty is a boutique consulting firm and primarily sells through personal relationships and prior experience. However, potential clients still come to their website and want to know more about who they are and what they do. Our primary goal for the new digital experience was to make it easy for people to come and vet team members and consultants. Additionally, we positioned content and case studies to quickly educate people about what they do and the scale at which they do it.
SERVICES PROVIDED
- Digital Strategy
- Information Architecture
- Content Strategy
- Creative Direction
- Art Direction
- Web Design
OUR APPROACH
Focus on people and results.
The site structure and content focuses on Liberty's experience and commitment to delivering value. We also elevated the brand by establishing a voice and tone that is thoughtful, trustworthy, conversational and human vs a bunch of technology and marketing jargon.
One of Liberty's biggest differentiators is the level of talent of their team. The skill sets and experience is what allows them to be successful and offer unbiased opinions and perspectives to ensure their clients get the right solution. We positioned case studies and thought leadership content to showcase that experience but in a thoughtful and natural way, ultimately leading prospects to a contact form.
