Our client wanted to refresh the digital brand to help provide more clear communication to people globally for the Lasalle Investment Management brand. We worked hand in hand with them to understand the content in a much deeper way to allow us to craft a digital expression of their business in a way that's easy to understand for the uninitiated.
- Digital strategy
- Information architecture
- Content strategy
- Web design
- Responsive design
- Digital brand expansion
Planning a global investment firm's website has lots of moving parts including lots and lots of content that needs to be accessible by multiple different types of personas. We heightened the experience by focusing on the content as opposed to the visuals like their old site, and really diving into pathways of content.
Onwards and upwards for the digital brand
for the client.
LaSalle investment management has 24 offices globally with 700+ employees.
Our client manages capital on behalf of a diverse client base of more than 400 investors across the globe, including pension funds, insurance companies, sovereign wealth funds, endowments and individual investors.