LaSalle Investment Management
lasalle.comInvesting in a new
digital experience
Our client wanted to refresh the digital brand to help provide more clear communication to people globally for the Lasalle Investment Management brand. We worked hand in hand with them to understand the content in a much deeper way to allow us to craft a digital expression of their business in a way that's easy to understand for the uninitiated.
SERVICES PROVIDED
- Digital strategy
- Information architecture
- Content strategy
- Web design
- Responsive design
- Digital brand expansion
OUR APPROACH
Level up a global investment brand
Our approach started with a deep dive into who the client was trying to communicate to, and what their end goals were for the project. We flipped their existing digital strategy on it's head and brought content into the foreground as opposed to sharing photos of buildings first and foremost. This digital transformation has taken place over the past 2 years, and we're launch global internalized content sites as well as 20+ country language info pages to add to the system.
Planning a global investment firm's website has lots of moving parts including lots and lots of content that needs to be accessible by multiple different types of personas. We heightened the experience by focusing on the content as opposed to the visuals like their old site, and really diving into pathways of content.
Onwards and upwards for the digital brand
We've made the entire digital ecosystem simple and effective
for the client.
for the client.
24Offices globally
LaSalle investment management has 24 offices globally with 700+ employees.
$57B+Global Assets Under Management
Our client manages capital on behalf of a diverse client base of more than 400 investors across the globe, including pension funds, insurance companies, sovereign wealth funds, endowments and individual investors.