Knob Creek’s project included a total redesign of the historic brand’s online presence along with the objective of making it feel more “craft.” Immediately diving in for hours of delightful “research” to better understand the whiskey—and the process—led to discovering the key ingredients UON used to transform Knob Creek’s site. Telling the rich history and story of Knob Creek, talking to the fine people who are part of it, and; showcasing Knob Creek’s unique process for making the blend, all fit perfectly together for an authentic look and feel.
- Digital strategy
- Information architecture
- Content strategy
- Web design
- Responsive design
Adopting a strategy-first mentality, educating all parties, and making sure everyone is comfortable with the steps is a must before implementing designs. Even for a global brand like Knob Creek, the bulk of the project’s first phase revolves around educating on wireframes and low fidelity mockups and making sure people are okay with thinking in new ways.
How did the new site perform?
Not on the rocks.
After a few tweaks for a better user interface, the Knob Creek site hit a new level of engagement. And engage they did.
Crafting an online label maker was a huge hit with site visitors and, the experience was optimized to work responsively. Not only was there a big jump in custom labels generated by emphasizing this sticky section on the Knob Creek site but, UON streamlined the approach further by adding a function for batching files and sending them on directly to a printer to fill orders.