M3 Design

  • Strategy
  • Digital
M3 Design

Designing products that inspire the future.

M3Design.com

Cannuka

  • Strategy
  • Digital
Cannuka

The largest CBD skincare launch to date.

Cannuka.com

EBizCharge

  • Strategy
  • Branding
EBizCharge

A fast and simple
payment solution.

Hedge House Furniture

  • Strategy
  • Digital
Hedge House Furniture

Simple, modern and handmade.

Ad Results Media V2

  • Strategy
  • Digital
Ad Results Media V2

The world’s leading audio & podcast advertising agency.

AdResultsMedia.com

LaSalle Investment Management

  • Strategy
  • Digital
LaSalle Investment Management

Investing in a new
digital experience

lasalle.com

Knob Creek

  • Strategy
  • Digital
Knob Creek

A smooth & flavorful digital experience

The Hangover Secret

  • Strategy
  • Branding
  • Digital
The Hangover Secret

Rosé all day,
next day Ok.

hangoversecret.com

Liberty Advisor Group

  • Strategy
  • Digital
Liberty Advisor Group

Committed to delivering results

libertyadvisorgroup.com

OutCold

  • Branding
  • Digital
OutCold

Powerful brand stories through
experiential marketing

outcold.com

Chef Luciano

  • Branding
  • Digital
Chef Luciano

Kitchen
& Chicken

Analytics8

  • Strategy
  • Branding
  • Digital
Analytics8

A new vision for
a brand expansion

us.analytics8.com

Ad Results Media

  • Strategy
  • Digital
Ad Results Media

Owning the podcast media space

Lasik Plus

  • Strategy
  • Digital
Lasik Plus

A real eye opener

lasikplus.com

Echo/Bind

  • Branding
  • Digital
Echo/Bind

Stellar apps,
bulletproof code

echobind.com

Bona Fide Sandwich Co

  • Branding
  • Digital
Bona Fide Sandwich Co

Honest to
goodness food

BonaFideSandwiches.com
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Knob Creek

A smooth & flavorful digital experience

Knob Creek’s project included a total redesign of the historic brand’s online presence along with the objective of making it feel more “craft.” Immediately diving in for hours of delightful “research” to better understand the whiskey—and the process—led to discovering the key ingredients UON used to transform Knob Creek’s site. Telling the rich history and story of Knob Creek, talking to the fine people who are part of it, and; showcasing Knob Creek’s unique process for making the blend, all fit perfectly together for an authentic look and feel.

SERVICES PROVIDED
  • Digital strategy
  • Information architecture
  • Content strategy
  • Web design
  • Responsive design
OUR APPROACH

A craft digital experience

Re-envisioning the digital ecosystem for this globally recognized brand meant introducing the whole Beam digital team to more data on responsive design. By helping to educate the team on latest digital trends and how they play into their business world, UON was able to push things further for the Knob Creek brand. And finally, by digging into user expectations for an actual craft brand, key new insights were uncovered, leading to results we’re quite proud of.

Adopting a strategy-first mentality, educating all parties, and making sure everyone is comfortable with the steps is a must before implementing designs. Even for a global brand like Knob Creek, the bulk of the project’s first phase revolves around educating on wireframes and low fidelity mockups and making sure people are okay with thinking in new ways.

How did the new site perform?

Performance is best served up.
Not on the rocks.
32%32% increase in engagement on the site

After a few tweaks for a better user interface, the Knob Creek site hit a new level of engagement. And engage they did.

10,000Labels created

Crafting an online label maker was a huge hit with site visitors and, the experience was optimized to work responsively. Not only was there a big jump in custom labels generated by emphasizing this sticky section on the Knob Creek site but, UON streamlined the approach further by adding a function for batching files and sending them on directly to a printer to fill orders.

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