Hedge House Furniture
Simple, modern and handmade.
Hedge House Furniture is a family owned company that designs and builds handmade modern hardwood furniture using sustainable resources. The redesign of the site was part of an overall effort to build awareness for the brand, tell the family story and directly engage with users.
SERVICES PROVIDED
- Digital strategy
- Information architecture
- Content strategy
- Web design
- Responsive design
OUR APPROACH
Streamline the UX, tell the story & elevate the brand.
The re-design and re-imagining of HedgeHouseFurniture.com focused on three main strategic points. First we wanted to streamline the user experience and make it easier for people to find and purchase standard items. Second, we wanted to really begin to tell the story of Phil and Katlyn and how they began creating such beautiful furniture. Lastly, as with most projects our goal was to elevate the Hedge House brand.
Through the use of art direction, imagery, storytelling, nuance and thoughtful interactions – we created an experience that is as satisfying to the consumer as running your hand down a perfectly sanded and finished piece of hardwood furniture.
We're very happy with the results that UnitOneNine achieved for us. Not only can customers schedule their free consultation with the new site easier, but the level of education that potential customers get is the key to it's success. Design really elevated our business.
