No one likes hangovers, and The Hangover Secret is bound and determined to bring science backed research to the market with it's new brand.
- Creative Direction
- Product Development
- Digital strategy
Fresh, youthful, & aspirational were all inspiration for this project. We dove into color studies to find out what would emote these brand values while finding a unique space in the hangover recovery market. Approachable and fun were tenants that we wanted to portray with the new identity.
A one page site (ok, almost one page) site that can answer most of your questions was our goal. Since we were launching a fledgling brand we wanted to be succinct as well as empathetic to the users' needs. We started by wire framing things to answer questions and bring up why science matters with hangovers, and followed it up with additional pieces to help strengthen messaging through content.