The Hangover Secret
hangoversecret.comRosé all day,
next day Ok.
No one likes hangovers, and The Hangover Secret is bound and determined to bring science backed research to the market with it's new brand.
SERVICES PROVIDED
- Branding
- Creative Direction
- Copywriting
- Illustration
- Product Development
- Digital strategy
- E-Commerce
Fresh, youthful, & aspirational were all inspiration for this project. We dove into color studies to find out what would emote these brand values while finding a unique space in the hangover recovery market. Approachable and fun were tenants that we wanted to portray with the new identity.
OUR APPROACH
Launch with something memorable
Part of our launch plan was to tie not only a visual brand system together for the client, but also to help support that visual brand with nice quirky sayings that tied into the main brand message. Rose all day, next day Ok. Own the night, wake up bright. Sunday funday, meeting Monday. These all helped speak to various audiences that the client wants to attract.
A one page site (ok, almost one page) site that can answer most of your questions was our goal. Since we were launching a fledgling brand we wanted to be succinct as well as empathetic to the users' needs. We started by wire framing things to answer questions and bring up why science matters with hangovers, and followed it up with additional pieces to help strengthen messaging through content.
