Echo/Bind
echobind.comStellar apps,
bulletproof code
"A breath of fresh air" "remote" "something fresh" were all things we discussed internally while redesigning this brand identity and creative direction. We worked closely with the team to re-invent the brand from the ground up creating a new EB Ambigram mark and applying it to all items within the new brand system. New shirts, new printed 1-sheeters and some custom illustrations rounded out this refresh project.
SERVICES PROVIDED
- Digital strategy
- Information architecture
- Content strategy
- Branding
- Creative Direction
Starting from scratch, we went though a few different looks to settle on the new creative direction for the Echobind brand.
OUR APPROACH
Boutique & Fresh
We wanted to bring the software development company a bit further away from what's 'expected' in their world. Visual treatments are centered around this notation of 'space' which was pulled from the idea of the company being all remote workers. We dialed this back from some of the more cutesy copywriting and kept the visuals intact to help build a visual language that doesn't read 'NERD.'
The digital transformation of the Echobind brand brought us to think through how users wanted to engage with their content to allow for a seamless and thoughtful layout. We worked to provide a layout that worked well for the client that the client had written, while remembering that their brand can shine through as a visual differentiation.
