EBizCharge
A fast and simple
payment solution.
EBizCharge is a payment integrations company that develops easier and less expensive ways for companies to process payments. They're also one of the few payment solutions providers to offer clients complete service including consultation, savings analysis, install, and 24/7 in-house support. They have a great product and needed help polishing the brand. We delivered a completely overhauled brand platform and positioning as well as a fully redesigned identity system.
SERVICES PROVIDED
- Brand Philosophy
- Brand Strategy & Positioning
- Creative Direction
- Brand Identity Design
OUR APPROACH
Defining the brand philosophy and key differentiators.
We begin every brand project by getting to the heart of who you are as a company and what capability you provide that separates you from the competition so we have a strong foundation to build on. Together, we crafted a new brand philosophy and positioning statement that helped propel us into the creative execution phase.
So many ideas but only one survives. We went round and round with sketches and concepts until finally landing on the one that felt right. Our winning concept features a 3d symbol with a bolt in the center that effectively sums up everything that EBizCharge does. The speed, responsiveness, innovation and support they provide their clients.
THE RESULT
A new re-energized brand identity system.
The creative execution of the new identity system is where everything really comes to life. Once the logo and brand elements have been developed it's time to implement them in all the various iterations and look at how different elements are pulled through to create a strong visual identity.
