M3 Design

  • Strategy
  • Digital
M3 Design

Designing products that inspire the future.

M3Design.com

Cannuka

  • Strategy
  • Digital
Cannuka

The largest CBD skincare launch to date.

Cannuka.com

EBizCharge

  • Strategy
  • Branding
EBizCharge

A fast and simple
payment solution.

Hedge House Furniture

  • Strategy
  • Digital
Hedge House Furniture

Simple, modern and handmade.

Ad Results Media V2

  • Strategy
  • Digital
Ad Results Media V2

The world’s leading audio & podcast advertising agency.

AdResultsMedia.com

LaSalle Investment Management

  • Strategy
  • Digital
LaSalle Investment Management

Investing in a new
digital experience

lasalle.com

Knob Creek

  • Strategy
  • Digital
Knob Creek

A smooth & flavorful digital experience

The Hangover Secret

  • Strategy
  • Branding
  • Digital
The Hangover Secret

Rosé all day,
next day Ok.

hangoversecret.com

Liberty Advisor Group

  • Strategy
  • Digital
Liberty Advisor Group

Committed to delivering results

libertyadvisorgroup.com

OutCold

  • Branding
  • Digital
OutCold

Powerful brand stories through
experiential marketing

outcold.com

Chef Luciano

  • Branding
  • Digital
Chef Luciano

Kitchen
& Chicken

Analytics8

  • Strategy
  • Branding
  • Digital
Analytics8

A new vision for
a brand expansion

us.analytics8.com

Ad Results Media

  • Strategy
  • Digital
Ad Results Media

Owning the podcast media space

Lasik Plus

  • Strategy
  • Digital
Lasik Plus

A real eye opener

lasikplus.com

Echo/Bind

  • Branding
  • Digital
Echo/Bind

Stellar apps,
bulletproof code

echobind.com

Bona Fide Sandwich Co

  • Branding
  • Digital
Bona Fide Sandwich Co

Honest to
goodness food

BonaFideSandwiches.com
  • Work
  • What We Do
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Chef Luciano

Kitchen
& Chicken

Proudly serving the South Side.

Family owned and operated since their founding in 1982, Chef Luciano Kitchen & Chicken proudly serves their unique blend of flavors from the American South, the Caribbean, Italy & India in a comfortable counter serve setting.

SERVICES PROVIDED
  • Branding
  • Interior & Exterior design
  • Marketing Design
  • Restaurant Environment

Our goal for Chef Luciano's re-brand was two fold. One, to help freshen up the brand to stand out as the surrounding Motor Row neighborhood is going through a major overhaul and is becoming one of Chicago's biggest areas of commercial growth. Two, we wanted to help simplify the experience for both new customers as well as previous patrons. Since there were two unique sides, serving different menus in the same space it was a bit confusing.

OUR APPROACH

Start from scratch like they do in the kitchen

We worked closely with the owners to craft a new visual branding language that was true to their roots. We wanted to lighten up the restaurant's atmosphere while keeping the essence of what was in the space already. We introduced a new visual brand icon as well as a deli-inspired visual language that works well for the casual environment.

Signage & Customer Experience

Which way do i go?

To the right, Chicken; to the left, Kitchen. We've been coming to the restaurant for 10 years and we were even scratching our heads. We finally made sense and color blocked things out to direct people to the area that they were looking for as well as enticed them with nice clear signage. The exterior of the building was painted white to add additional curb appeal, and new signage help setoff the newly minted brand.

Rocky GuptaOwner
It was apparent from day one that Lee and his team were going to bring a unique and fresh perspective to our project, which was much needed. Unit One Nine took the time to present us with multiple options and review what worked and didn't work. They were not afraid to push our comfort zone, and the end result has been fantastic. We have gotten great feedback both from our long time customers along with new faces that finally feel comfortable coming in.
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