bo·na fide/ˌbōnə ˈfīdē/
Authentic, genuine, real, true, legitimate, valid, proper, solid, the real McCoy. That is exactly what this sandwich shop is. They tell it straight, they care, and more importantly, they're gentlemen that you'd be happy to call friends and clients. Bona Fide Sandwich Co is the latest of many hospitality businesses that these gentlemen have something to do with. We're sure it won't be the last.
- Interior design
- Marketing Design
- Restaurant Environment
- Digital strategy
- Web design
We set out to craft a brand from scratch was true to the local charm. Countless brand boards were generated to circle around what would be the new brand for Bona Fide. We wanted to create something that also stood up to national competition, so branding was key to pushing the perceived value of the sandwiches even before the consumer tried the product.
Not only did we craft the brand but we designed the interior of the restaurant to help showcase branded elements in a natural and streamlined way. Materials, space planning, designing interior walls that work for the space to be comfortable for customers etc was done by our team. We mocked things up digitally to share with the client, and then ultimately provided plans to their local crafts people to build it on-site.
We not only had a blast working with UnitOneNine to develop the brand for our sandwich shop, but the results speak for themselves. We really appreciated the patience, dedication and commitment to getting every detail right. Having the right brand and materials in hand upfront really gave us an advantage in the market from day one. Thanks Bo!