Bona Fide Sandwich Co
BonaFideSandwiches.comHonest to
goodness food
bo·na fide/ˌbōnə ˈfīdē/
Authentic, genuine, real, true, legitimate, valid, proper, solid, the real McCoy. That is exactly what this sandwich shop is. They tell it straight, they care, and more importantly, they're gentlemen that you'd be happy to call friends and clients. Bona Fide Sandwich Co is the latest of many hospitality businesses that these gentlemen have something to do with. We're sure it won't be the last.
SERVICES PROVIDED
- Branding
- Interior design
- Marketing Design
- Restaurant Environment
- Digital strategy
- Web design
- Squarespace
We set out to craft a brand from scratch was true to the local charm. Countless brand boards were generated to circle around what would be the new brand for Bona Fide. We wanted to create something that also stood up to national competition, so branding was key to pushing the perceived value of the sandwiches even before the consumer tried the product.
OUR APPROACH
Honest-to-goodness food
Founded by partners Matt Fox and Dean James, Bona Fide Sandwich Co is a small, take-out only shop located in Hillsborough's historic downtown area. We were tasked with helping define a concept and bring it to reality to add to the owners solid stable of multiple restaurants in the town. We met up with the Bona Fide team at the beginning of the project to dive deep into the culture and vibe that the community had to offer. After some great meetings, many drinks and lots of hard work, we were able to bring you their new brand & full interior design project.
Did we mention drinks? It helped cement both culture and connection with our clients.
Not only did we craft the brand but we designed the interior of the restaurant to help showcase branded elements in a natural and streamlined way. Materials, space planning, designing interior walls that work for the space to be comfortable for customers etc was done by our team. We mocked things up digitally to share with the client, and then ultimately provided plans to their local crafts people to build it on-site.
We not only had a blast working with UnitOneNine to develop the brand for our sandwich shop, but the results speak for themselves. We really appreciated the patience, dedication and commitment to getting every detail right. Having the right brand and materials in hand upfront really gave us an advantage in the market from day one. Thanks Bo!
