Analytics8
us.analytics8.comA new vision for
a brand expansion
Since 2009, UON has been working with Analytics8 by developing their digital brand and helping them grow. For this project, the focus was to complete a transformation of the site, plus to review the overall digital brand strategy.
SERVICES PROVIDED
- Digital strategy
- Digital brand expansion
- Information architecture
- Content strategy
- Web design
- Responsive design
- Illustration
- Booth design
Though the project wasn't a full rebrand, a close examination of the existing brand and a competitive analysis was needed. Moving forward, the goal to gain better positioning for Analytics8 as a leader in the business intelligence space was a top priority. UON began by challenging the company to expand their view by analyzing things from an external perspective. Next, we presented a little “moodboard overload” to drive ideas for change.
OUR APPROACH
Make it unique, make it memorable
User experience and site flow were used as guidelines for UON to put a visual structure in place by crafting a solid brand pillar system, or framework, to build from. Clarifying key points—like differentiation, service message for offerings and delivery— was essential for crafting a fresh and inviting digital experience for Analytics8 target audiences.
In the end, a longer page scroll, subtle animations, and other nuances were peppered into the design to connect with and engage site visitors.
I consider UnitOneNine to be a creative advisor and partner for all of our design needs. They do not just provide cookie-cutter solutions. They approach every project with fresh and thoughtful ideas and always deliver solutions that exceed my expectations.
