A non-existent mobile presence was a deep hole for potential conversions and customers. LasikPlus had a mobile site that was barely performing to standards. By redesigning a site that was fully responsive, mobile conversions and traffic reached an all-time high.
A mobile experience tailored to users on-the-go resulted in an increase in mobile conversions and mobile bookings.
LasikPlus is a national brand but its customers experience it on a local level. The entire site experience is littered with elements specific to location. This includes images of their doctors, office information, testimonials, and special offers.