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You'll Love What You See

A brand destination crafted for user conversion and an innovative learning experience.
Screenshot of LasikPlus's Website

Optimized User-Experience

  • Improved content organization
  • Informative and education experience
  • Mobile-friendly
  • Highly localized
  • Convert and drive appointments

Mobile Accessibility

A non-existent mobile presence was a deep hole for potential conversions and customers. LasikPlus had a mobile site that was barely performing to standards. By redesigning a site that was fully responsive, mobile conversions and traffic reached an all-time high.

40% Increase in mobile bookings

A mobile experience tailored to users on-the-go resulted in an increase in mobile conversions and mobile bookings.

Screenshot of Responsive Design on a Mobile Device

Meet Your Local Doctor

LasikPlus is a national brand but its customers experience it on a local level. The entire site experience is littered with elements specific to location. This includes images of their doctors, office information, testimonials, and special offers.

Photo of Dr King Aymond at LasikPlus

Final Designs

Screenshot of Home Page
Screenshot of Our Why LasikPlus Page
Screenshot of Our Affordability Page
Screenshot of Home Page
Screenshot of Procedures Page

Key Statistics

  • 55%
    Increase in mobile conversions
  • 35%
    Increase in desktop conversions
  • 40%
    Increase in mobile bookings
Screenshot of Website on Multiple Devices

Engaging & Educational

Evolving the Brand

Image of Brand Guidelines Image of Expanded Color Palette