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Investing in a New Digital Experience

Screenshot of the Home Page of LaSalle's Website

Reorganized Content

To better serve and help guide users, all content was restructured throughout the site.

Digital Branding

Updated brand elements from typography to colors to everything in-between. The result, a library of digital-first branding elements that could be used in other mediums.
Screenshot of Typefaces Used on LaSalle's Website
Illustration of the Iconography Used on LaSalle's Website

Elevating Content

Fund detail pages were redesigned with relevant imagery and strategic content to create engaging page designs.
Screenshot of the Fund Page of LaSalle's Website

Final Designs

Screenshot of Home Page
Screenshot of History Page
Screenshot of Home Page in Japanese
Screenshot of Company Page
Screenshot of Investment Opportunities Page