Strategic thinking is a solid foundation for any project and serves as the baseline for the exceptional services we provide. Whether your goal is to increase brand recognition, generate business leads, sell products or attract new visitors, a website strategy serves as your roadmap. This strategic roadmap establishes how you'll succeed and how your project will deliver on the key items you want to accomplish. Taking a comprehensive look at your brand also helps identify holes, not just now, but down the road so appropriate phases are broken out to execute over time.
The first step and key implementation consists of creating a comprehensive branding strategy for you. From there, we'll craft visual identities to accelerate brand recognition via creating marketing materials that go hand-in-hand with your brand's digital experiences. Expanding existing brands while deepening your digital identities for optimal impact is our ultimate goal.
You may have a concrete visual brand and strategic design or, you may want to review and update to improve your company's creative direction. Regardless, UnitOneNine helps craft the perfect look and feel so when it gets into the eyes and fingers of your clients, they feel an emotional attachment to your company, in a way that won't happen without an intentional creative direction. Our goal is to make your work more memorable, to make it engaging, and to make your brand(s) stand out and above the crowd.
Interaction design, often abbreviated as IxD, is "the practice of designing interactive digital products, environments, systems, and services." And while this speaks to digital, interaction design is also useful for creating physical (non-digital) products by exploring how a user may interact with them. UnitOneNine helps you understand and realize this potential by using prototypes, mockups, and by designing final projects sure to leave lasting impressions on people.
We get to know our client partners and their customers by asking questions. Then, we pose a hypothesis or identify a problem by analyzing market data, trends, and other informational sources. We do the research to connect the dots for you.
Building the foundation
By combining data collected in the discovery phase, we create detailed sitemaps, page wireframes, and other useful documentation to find the best strategic approach.
The fun part
With strategic brief and wireframes in hand, designers craft site designs focusing on the user experience. Iteration and experimentation may occur here, often.
Making it work
Our sites look exactly like our designs and that's precisely what you expect and want from the process.
Putting it out there
A smooth launch results from proper planning and this is crucial to a successful result.
Don’t give up now
Deployment does not mean completion. All the strategy and insight driven execution you've got doesn’t match the value of real world use. Plan for post launch pivots and optimizations.