We were tasked with creating a brand mark that went alongside a very unique restaurant. It's an assault on the visual senses, and needed a brand that felt calm yet strong. We produced the main brand as well as all supporting visual materials for the restaurant that was named "Top 20 best looking restaurants in America" by Zagats among others.
- Brand design / development
- Digital strategy
- Content strategy
- Web design
- Responsive design
- Squarespace design/dev
- Adwords consulting
FMK is an incredibly stimulating experience, as much aesthetically as it is culinary. We wanted to create a brand identity that would align with how patrons remember their experience. We created a primary mark as well as the secondary FmktK mark to give a nod to FCUK and allow the chefs to have something badass on their coats.
We're constantly bombarded with crappy branding for restaurants. We wanted to buck that trend to provide some consistency with how patrons would remember the place by. We created a primary mark as well as the secondary FmktK mark to give a nod to FCUK and allow the chefs to have something badass on their coats.
How did the new brand perfom?
Part art gallery, part restaurant, Fulton Market Kitchen is as stimulating to the eyes as it is to the taste buds.
Fulton Market Kitchen could have done what so many restaurants do and roll out a short cocktail menu that riffs on the classics. Instead, the cocktail menu is bigger than the food menu—and as far as new hangouts go, is only rivaled by recently opened Celeste in its length and creativity.